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Elevating Steel Design

Meet the SDI Team

Engineering, Excellence, & Consistency

In 2013, Steel Drafting Innovations (SDI) was conceived by its founder and CEO, George. He identified a clear gap in the steel detailing industry where traditional methods often overshadowed innovation and opportunities for global collaboration were few. This realization fueled his drive to establish SDI. Today, SDI stands at the forefront of innovative steel detailing and design services in the Philippines. Our reach goes beyond the US and Australian steel industries, showcasing our commitment to partnering with entities worldwide.

At the core of our operations is Building Information Modeling (BIM), which empowers us to deliver more than just traditional detailing services. This enables us to offer real-time project information, positioning us as a reliable ally in every construction phase.

Our diverse team of seasoned professionals underscores our commitment to providing exceptional service, whether in a fabrication shop or a construction site. This steadfast dedication has seen us grow from our seven founding members to a robust technical team of fifty skilled individuals, showcasing our ever-expanding capacity to cater to global demands. Our vision reaches far and wide, as we aspire to be a trusted partner in the international construction industry.

SDI is a member of American Institute of Steel Construction:

George Mamuric

Chief Executive Officer

Accumulating 28 years of global industry experience, George's passion for innovation propelled him from detailing and fabrication roles to establish SDI in 2013, channeling his expertise to revolutionize industry standards.

Jayne Ponferrada

Chief Financial Officer & Head of Business Development

With 6 years in finance, Jayne excels in capital markets, financial management, and debt structuring. Her expertise has been pivotal to SDI's growth and stability. Recently appointed as Head of Business Development, she now also leads in fostering strategic opportunities, broadening SDI’s market impact and driving growth.

Manuel Martin

Operations Manager

With 25 years of experience in the detailing industry, Manuel has skillfully managed a broad range of projects, varying from commercial buildings to expansive industrial structures.

Gerardo Alcaide

Project Manager

Leveraging 27 years of experience, Gerardo has honed diverse skills, moving seamlessly from steel detailing to architectural design. His expertise shines through in a myriad of international projects.

Romulo Medina Jr.

Senior Checker / Modeler

Accumulating 26 years of experience, Romulo has sharpened his expertise in both structural and miscellaneous detailing. His ability to transform design processes aligns seamlessly with SDI's path of continuous innovation and excellence.

Bea E. Tambongco

Head of Administration

From financial roles in a prominent medical center of the country to executive coordination, Bea’s expertise now fortifies SDI's operations as the Head of Administration, ensuring organizational precision and efficiency.

Ahmad Sohiel B. Tanji

Corporate Communications Manager

Ahmad is a seasoned professional with expertise in content creation, editing, and event management. With a background in both education and marketing sectors, Ahmad is poised to leverage his extensive experience as a Corporate Communications Manager to elevate SDI's marketing endeavors.

Project Distribution

Core Processes

Structural steel detailing is a critical process of structural engineering and demands near-99% accuracy. The process of steel detailing is a vital 'communications link' that connects key professionals such as engineers, architects, contractors, fabricators and others—all of whom are individually and collectively responsible for the highest levels of accuracy at each stage.

Steel detailing involves the creation of detailed drawings for fabricators and contractors, and includes plans and estimates, as well as other reports and important tasks. The process involves two main types of drawings—shop drawings and erection drawings.
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SHOP DRAWINGS specify every small detail of an individual steel component that needs to be made by a steel fabricator. Such drawings include material specifications, component sizes and dimensions, surface treatments, welding, bolting and painting details, and all other information pertaining to the fabrication of each component.

ERECTION DRAWINGS portray dimensioned plans and specify the location of each steel component within the overall structure. These drawings include detailed and specific information about the position of each component, the requirements for installing them, and all the associated field work such as installing bolts, wedge anchors and field welding.

Exceeding standards of core processes while promoting teamwork in all stages of detailing.

Bidding & Scheduling

To ensure accurate project scheduling and adherence to the client's timeframe, we employ an in-house estimator and collaborate with consultants to validate our project bids.

Modeling Preparation

We immediately initiate stick modeling regardless of whether a notice to proceed has been issued. This approach enables us to rapidly model the primary steel components and generate advanced Bills of Materials.

Checking

Upon completing the model, we conduct a meticulous examination against the design drawings. During this phase, we formulate questions and consolidate them into Requests for Information (RFIs).

Drawing Refinement

In the drawing refinement process, our dedicated team of editors, well-versed in 3D modeling software with Building Information Modeling (BIM) capabilities, ensures that drawings are meticulously fine-tuned to align precisely with client requirements and standards.